Ms. Yeliv “Jill” Adams is a highly accomplished Business Broker and International Franchise Consultant with a dynamic background tailored to corporate growth, mergers and acquisitions (M&A), and strategic asset development. Originally from Peru, Ms. Adams leverages over 18 years of executive experience across the Hospitality, Retail, and Marketing sectors to deliver exceptional value in business transitions and expansion.

Ms. Adams is the founder and Chief Executive Officer of Franchise Connectors, a comprehensive Business Brokerage and Franchise Consulting Organization. This firm operates several subsidiaries that cover the full spectrum of the franchise life cycle and business development, including Business Resales (M&A), Lead Generation, Franchise Development, and Franchise Sales.

Her entrepreneurial foundation began at a very young age, where she managed her family’s retail stores and restaurants. By her late teens, she had launched her own independent clothing store and a travel agency, simultaneously building a successful sales career within a major hotel chain in Peru before relocating to the U.S.

Ms. Adams spent over 12 years as a top-performing B2B sales consultant, where her affinity for the franchising model as a mechanism for rapid scale and transactional opportunity developed. During this time, she also managed a recruiting business and engaged in real estate ventures, further broadening her transactional skillset.

Crucially, Ms. Adams played an integral role in the success of major franchise systems. She was a key contributor to the growth of Liberty Tax Service and was instrumental in the launch of the SiempreTax+ franchise system, which strategically targeted the Hispanic market. Her leadership helped scale SiempreTax+ from zero to over 100 units within its first year, demonstrating proven expertise in market penetration, rapid system growth, and organizational scaling—all critical components when assessing enterprise value for acquisition or sale.

Further demonstrating her transactional acumen, Ms. Adams is a former owner of the Hampton Roads, VA franchise rights to the largest trade exchange network in the world. Her varied roles in the franchise industry have solidified her ability to connect entrepreneurs with their next corporate phase, whether that involves buying a strategic asset, executing an exit strategy, or expanding through fractional ownership (franchising). She is dedicated to empowering clients to take definitive control of their future and to attain their desired outcomes in both life and business.