An emerging and fast-scaling Italian start-up in the cosmetics industry, launched in 2022, is redefining beauty care through science-backed, prebiotic skincare products made entirely with natural active ingredients sourced and produced in Italy. The brand’s modern, recyclable packaging and cruelty-free positioning appeal strongly to Gen Z and Millennial audiences seeking sustainable, effective skincare.

What sets this company apart is its vertically integrated structure. It controls every stage of the value chain—from manufacturing to distribution—via ownership of a historic production company, a retail business with 80 directly owned stores, and a consortium of 165 partner outlets.

Product Portfolio

Includes a wide range of skincare and makeup items:

• Skincare: creams, cleansers, and sun protection

• Makeup: foundations, primers, glosses, lipsticks, eyeshadows, and more

• Accessories: brushes and applicators

• Supplements: a patented supplement line launching in 2025

Commercial Footprint

• Products sold in 347 stores across Italy

• Strategic partnerships with major beauty chains such as La Rinascente and Naïma, targeting expansion to 700 points of sale

• Recently secured an international distribution deal with a large foreign cosmetics distributor

Strategic Advantages

• Patent secured for a nutraceutical product

• Relocated to a new 1,000m² HQ and logistics hub equipped with a photovoltaic system, significantly lowering operational costs

• Strong brand-building supported by a high-visibility TV celebrity and upcoming web influencer partnerships

Investment Opportunity

• Open capital increase of €1.5M, half already covered

• Seeking €750K from a financial or industrial investor to fund influencer partnerships and product development

• Potential for investors to scale up production, take equity positions, or become exclusive manufacturers for high-margin product lines

Incentives

• Eligible for up to 50% tax credit on share purchases under Italian innovation startup regulations