Phase A – Rehabilitation & Restart
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Capital injection of ~€1M equivalent for plant modernization, irrigation upgrades, and greenhouse construction.
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Soil rehabilitation and cultivation plan for 50,000 tons of tomatoes.
Phase B – Expansion
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Add two modern Italian processing lines.
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Build logistics and warehousing infrastructure.
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Expand land under cultivation to 10,000 hectares (rotation-adjusted).
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Investment: ~€8M+.
Phase C – Global Integration
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Long-term contracts with major international buyers (e.g., global food brands).
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Add 5 new lines, expanding to 30,000 hectares.
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Diversify into sweet corn, peas, chickpeas, and stone fruits.
The initiative is expected to have a significant socio-economic and industrial impact. Approximately 80% of total production is intended for export, targeting high-demand international markets, while also supporting regional import substitution to strengthen local food security and supply chains. The project will create 300 direct jobs and over 1,000 indirect employment opportunities through supporting services and logistics. Additionally, it includes the establishment of an agricultural education program based on Israeli best practices, aimed at developing a skilled local workforce. The operating model is built on a strong partnership between local stakeholders and an internationally recognized agritech leader with over four decades of experience. This collaboration enables effective remote and on-site management, continuous workforce training, regular technological updates, and the expansion of a robust international export network.