High-Scale Mobile Utility App Portfolio with 39.2M Monthly Active Users

This is a dominant mobile utility business in the QR and barcode scanning category, deeply embedded in global consumer behavior. Generating one of the largest independent streams of first-party product scanning data outside of major retailers, the asset offers a unique bridge between physical intent and digital commerce.

1. 01
   Financial Scale€13.76M Trailing Twelve Month (TTM) Revenue.
2. 02
   Massive Reach39.2M Monthly Active Users (MAU) and 2.7M Daily Active Users (DAU).
3. 03
   Immediate UpsideNormalizing UA spend to 50% of revenue unlocks €6.8M in immediate profit.
4. 04
   Operational Efficiency100% founder-operated (5–10 hours/week) with no employees or overhead.

The business transcends simple utility; it is a high-fidelity behavioral engine. Every scan represents a direct signal of purchase consideration.

Buyer Archetype	Strategic Opportunity
Commerce Platforms	A direct DTC entry point; redirecting scans to listings drives transaction revenue.
AdTech & Data	Massive consented data for retail price intelligence and post-cookie targeting.
Mobile Publishers	39.2M MAU available for cross-promotion at zero marginal UA cost.
App Aggregators	Immediate profit optimization through UA reduction and subscription levers.

With over 863 million lifetime downloads, the portfolio demonstrates extraordinary resilience across iOS and Android.

1. 01
   Organic GrowthStrong organic baseline, with iOS organic install rates reaching 76% in late 2025.
2. 02
   Extreme RetentionA legacy app removed from the store in 2020 continues to generate residual revenue years later without updates or marketing, proving habitual user behavior.
3. 03
   Platform MixDiversified across Android (~89% MAU) and iOS (~11% MAU).

The business currently operates on a high-reinvestment growth model, reinvesting ~89% of revenue into a proprietary automated UA system to capture market share.

Immediate Profitability Levers

UA Reinvestment Rate	Normalized Profit (€)	Margin (%)
89% (Current)	€1.46M	10.6%
70%	€4.07M	29.6%
60%	€5.45M	39.6%
50% (Strategic Target)	€6.82M	49.6%

Current monetization is concentrated (96%+ Google AdMob), leaving significant "blue ocean" opportunities for a strategic operator.

• Monetizing just 0.1% of DAU through affiliate/direct commerce could yield €7M+ incremental annual revenue.

• No current premium tier; a €1.99/mo subscription for 5% of MAU would generate massive recurring revenue.

• Transitioning to a mediated environment (e.g., AppLovin MAX) to increase eCPMs via demand competition.

• Packaging daily scan events for retail analytics and AdTech targeting.