Premium Natural Fibre & Sheepskin Lifestyle Brand Merino

An established premium lifestyle business specializing in 100% New Zealand and Australian-made products crafted from authentic natural materials, including New Zealand fibre and Australian sheepskin. The company offers a well-developed product portfolio across multiple high-demand categories, combining heritage craftsmanship with modern retail appeal.

Footwear Collection
A wide range of sheepskin boots and home slippers produced from genuine double-face Australian sheepskin, featuring EVA and rubber soles. The collection includes both adult and children’s lines, combining comfort, durability, and natural insulation.

Knitwear Collection
Premium knitwear produced by leading New Zealand manufacturers, including sweaters, cardigans, beanies, hats, scarves, gloves, and socks. Products are made exclusively from natural New Zealand fibres, including high-grade wool, fibre fur, and silk, with minimal synthetic blending (up to 10% nylon for structural support where required). The range covers multiple colors and sizes for both adults and children.

Thermal & Performance Wear
A dedicated line of 100% natural wool thermal underwear and sportswear, manufactured in New Zealand and Australia, designed for superior insulation, breathability, and performance in cold climates.

Sheepskin Rugs (Optional Expansion Segment)
The business also has access to a range of sheepskin rugs, including both standard catalogue products and custom-made solutions through established supplier relationships. This segment can be operated as a standalone business line or integrated into the core offering.

Premium New Zealand-made merino fashion curated for alpine boutiques, concept stores, ski resorts, hotels, and lifestyle retailers.

Merino Lux offers a carefully selected wholesale collection combining natural fibres, refined contemporary design, and mountain-ready elegance. The concept is positioned for premium alpine and lifestyle retail environments, particularly in high-end seasonal destinations.

• 100% New Zealand and Australian origin products
• Established manufacturer relationships and supply chain access
• Over 20 years of industry experience
• Strong positioning in premium natural fibre and alpine lifestyle segment
• Diversified product categories with year-round demand
• Scalable model with expansion potential across retail, wholesale, and tourism markets

Upon acquisition, full introductions and handover of supplier relationships and manufacturing contacts will be provided to ensure seamless continuation of operations.

For buyers interested in the Chamonix region, a recent office/showroom and storage facility is available in a central location in Chamonix, French Alps, supporting retail, distribution, and operational activities.