This Company is a tech development company based in Romania. The company was established 8 years ago, developing and manufacturing IT-based products under its own brand name. The company strives to develop products with the individual needs of the consumer in mind. The company takes the desires, needs, expectations, and  personalization features of an individual customer and develops a product based on their unique taste and requirement. All of their customers are B2B. The company has significant markets in Eastern Europe, Italy and Lebanon and is looking to venture into bigger markets like the USA, Western Europe, and Asia. This Company targets different market segments of the IT industry based on the products being developed. The company develops products for the telecom, Security and general consumers categories. They market their products to four different channels. Their primary target channel is the IT distributorship channel that consumes most of its general products. The company has two secondary channels; the telecom/mobile industry that consumes mobile/ tablets devices and the security and alarm industry that consumes security products and power back-up devices. Lastly, the company has other channels described as others such as individual consumers who would like a taste of personalization.

By impressing products with a personal feature of an individual’s creation, This Brand continuously impresses customers who feel connected to their IT products once the user recognizes a part of  his/her own personality in the product they are using. The Brand products are created as standalone items on the shelves of retail online/offline stores in markets including, Romania, Hungary, Bulgaria, Croatia, and Serbia. Other markets include Italy and Lebanon and some other parts of Eastern Europe. Over the years, This Brand has developed over 17 product categories with around 200 SKU’s in their catalog.

Keypoints:

– For the last three years since 2016, the company has been in a position to double its profits. This tremendous growth is driven by the dream and passion to take the company globally.

– The company has a process monitoring system that operates as business intelligence. Since the company was started, the company records production status on all product, consumption and market data. Through this system, the company can track product quality, acceptance and life cycles. With this, they can develop products that are continuously better than they were.

– The company operates under the B2B model and thus does not interact with retail/individual clients. This reduces the need for support, service repairs and customer diagnosis. This support (RMA) is taken care of by IT distributors who have partnered with This Company.

– The company has over time designed and developed around 200 SKU’s in 17 product categories. Of these, the company is actively selling around 150 SKU’s and the rest have been terminated or have become obsolete over time.